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Makeover MADNESS!


Q: What is the highest-leverage investment you can make in your company?

A: Professional design.

Simply put, you reap what you sow when it comes to graphic design. Think of the top competitors in your industry... do they have amateur-looking, boring design? Chances are, they have professionally designed collateral, a well-thought-out corporate image, and owe a good portion of their success to this image that they project.

Here are case studies of two business cards, two makeovers, and two extremely happy (and now extremely busy!) clients.

Buddy Purnell
General Contractor
Raleigh, NC

Buddy's original business card was simple, to the point, and functional... but he needed a new design to convey to clients his attitude of simplistic elegance and classic style. The new design features rich, deep mahogany tones with a blonde monogram; reminiscent of luxurious hardwood floor treatments.

Land Escapes
Landscaping Company
Raleigh, NC

Barry had a classic business card, very popular before photo-quality offset printing boomed and became economical and mainstream. After meeting Barry and seeing his sketches and portfolio, his gift for landscaping was quite obvious. Considering the fact that landscaping is indeed an artistic talent, the image projected by a landscaping company must communicate this talent in a visually appealing way that parallels their work.

Land Escapes is capable of an entire spectrum of services, from property maintenance to a breathtaking backyard oasis, and everything in between. This was taken into consideration during the color palette and photo selection, resulting in an overall sensation of lush, beautiful, and relaxing Land Escapes.



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