Email Marketing Tips

If you're considering an email ad campaign for your company, or didn't see results from the ones you've done before, keep reading. Email marketing can do wonders for your company... so here are some shortcuts!
 
- Fact: Emails sent on a Friday result in almost 25% more sales.
 
- Fact: Folks just don't open that many marketing emails on Tuesdays, resulting in the least clicks.
 
- Fact: Wednesday is the worst day for sales.
 
- Fact: Thursday is the day people feel most click-happy, resulting in the most traffic.
 
- Email can have just as much of a response as snail mail... if you can entice people to read it.
 
- The first line is the most important. Ever heard the phrase, "she had me at hello?" First impressions rule. Study the subject lines of emails that you actually open up and read.
 
- Keep it simple! Don't write a novel in the Subject area. Be direct and to the point.
 
- Don't make it sound like an As Seen On TV infomercial. Be professional.
 
- Target your clientele! By spending your advertising dollars wisely, you make a great investment in marketing towards the most likely people to need what your business offers.
 
- Track your results. What's the point of sending emails all willy nilly without paying attention to their effectiveness?
 
- Make responding easy by including your website, any/all contact information, store address, small map, phone number, astral coordinates, etc.
 
- And don't forget... if you need a little help with the campaign, just call SunSign! Best wishes and good luck.