When choosing colors for any design project, understanding the effect that colors have on human perception is imperative to the success of the design. A logo can be drawn exactly the same in two different colors, but can have two completely different meanings. Do you wonder what your logo colors say about your company?

Red
Protective, aggressive, loving, intense, confrontational, confident, dangerous.

Orange
Energetic, exciting, enthusiastic, warm, attention-grabbing, stimulates appetite.

Yellow
Cheery, energizing, exciting, cautious, memorable.

Green
Lucky, healthy, natural, eco-friendly, calm, refreshing, jealous, stress-free, harmonious, peaceful, stimulates appetite.

Blue
Serious, responsible, loyal, strong, intuitive, trustworthy, dependable, constant, productive, reduces appetite.

Purple
Wealthy, luxurious, sophisticated, feminine, romantic, wise, exotic, uplifting, creative.

Pink
Romantic, docile, feminine, calming, tranquil.

Gray
Timeless, practical, solid, refined, supportive, wise, intellectual, old, compromising.

Black
Authoritative, powerful, timeless, serious, sophisticated, responsible.