What Business Am I In?
What Product or Service Do I Offer?
Who Is My Customer(s)?
What's My General Position in the Industry?
What's Happening In My Industry That Might Affect Me?
Who Is My Competition?
How Am I Different?
What Resources Do I Have To Market Myself?
What are my Objectives?
What are my Strategies?
- Product
- Pricing
- Placement/ Positioning
- Promotion
How Do I Translate That Into Tactical Action?
- Is it Written?
- Scheduled?
- Completed
Was I Successful? How Can I Measure the Results?
